The typical college football gameday is full of many great things: friends, delicious food, and intense rivalries. Nothing beats the atmosphere of a great tailgate, especially here in SEC territory.
While many enjoy sipping cold beers on gameday, there’s a new kid on the block that pairs perfectly with cheering for your favorite team; Meet the hard seltzer. It’s light and refreshing, making it the perfect go-to gameday drink.
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If you’ve never tried a hard seltzer, this is the perfect time. With many options on the market (including OBC’s Island Rain), and seemingly unlimited flavors to choose from, there is sure to be something for everyone.
For starters, hard seltzer is exactly what it sounds like. It is a seltzer that is spiked with alcohol, a light, clear base with add flavors and a low alcohol percentage.
Different brands have different processes for how they create their product, ranging from White Claw’s gluten free formula to Wild Basin’s unique flavor choices (think lemon agave hibiscus and cucumber peach).
The true beauty of the hard seltzer is that it appeals to a wide variety of people. Low in calories, mild in flavor, and usually gluten free, they are a great option for those looking for a light alternative to beer or spirits. However, we have to admit, it does make a great mixer! (See the recipe card to the right for ideas!)
The crisp, easy- drinking ability makes them a must for game day, as beers can sometimes sit a bit heavy.
With their popularity increasing, hard seltzers are beginning to dominate the market, and everyone from Boston Beer Company to small craft breweries are getting in on the action, creating a wide variety of options to choose from.
National brands aren’t the only companies capitalizing on hard-seltzer growth. Craft breweries are starting to realize the facts: The hard-seltzer category is growing faster than any craft beer at the moment, and it doesn’t seem to be slowing down.
So, next time you find yourself wondering what to sip on at the next tailgate, or even on your friend’s couch – reach for a hard seltzer. You can thank us later.